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Auto PartsSpeed SprintImage OptimizationTheme Cleanup

Auto Parts Store Speed Optimization

Transformed a sluggish 4,500+ SKU catalog into a blazing fast shopping experience, boosting conversions by 28%.

0PageSpeed
+104%

4592

Improvement

+104%

Timeline

14 days

PageSpeed

92

"PageSpeed went from 45 to 92. Bounce rate dropped 40%. The numbers speak for themselves - this wasn't a tweak, it was a transformation."

M

Marcus T.

Store Owner

2The Challenge

This auto parts retailer came to me with a problem all too common in the industry: a massive product catalog (4,500+ SKUs) that was killing their site speed. Their PageSpeed score was sitting at 45, and mobile users were bouncing before the page even loaded.

Key Issues Identified:

  • Unoptimized product images (some over 2MB each)
  • 14 apps installed, 8 of which were unused
  • Heavy theme with bloated JavaScript
  • No lazy loading on collection pages
  • 3The Solution

    I took a methodical approach, tackling the biggest wins first:

    Week 1: Image Optimization

  • Compressed all product images (saved 4GB of bandwidth monthly)
  • Implemented lazy loading for below-fold content
  • Set up automatic image optimization for new uploads
  • Week 2: App Audit and Theme Cleanup

  • Removed 8 unused apps
  • Replaced 2 heavy apps with lighter alternatives
  • Cleaned up 300+ lines of unused CSS
  • Minified and deferred non-critical JavaScript
  • 4The Results

    MetricBeforeAfterChange
    PageSpeed (Mobile)4592+104%
    Load Time6.2s1.8s-71%
    First Contentful Paint4.1s1.2s-71%
    Bounce Rate68%41%-40%

    Business Impact:

  • 28% increase in conversion rate
  • 40% reduction in bounce rate
  • 15% increase in average session duration
  • 5Key Takeaways

  • Image optimization alone can often solve 50% of speed issues
  • App bloat is the silent killer of Shopify performance
  • Progressive improvements are more sustainable than complete rewrites
  • READY FOR RESULTS LIKE THIS?

    Let's talk about what's holding your store back.