Skincare DTC Brand - AI SEO Implementation

A fast-growing skincare DTC brand was struggling to scale their SEO efforts. With 200+ products and weekly new launches, manually optimizing every product page was eating up 50+ hours per month of their team's time.

The Pain Points:

Manual product descriptions taking 20+ minutes each

Inconsistent SEO quality across the catalog

No time for collection page optimization

Missing schema markup on most pages

Slow organic traffic growth despite quality products

I built them a custom AI-powered SEO system that handles the heavy lifting while maintaining brand voice and quality.

The AI SEO Pipeline

1. Bulk Meta Optimization

Custom prompts trained on their brand voice

Automatic title tag generation (60 char optimized)

Compelling meta descriptions with CTAs

Keyword integration based on search volume data

2. Product Description System

AI generates first draft based on product attributes

Maintains consistent brand tone

Includes benefit-focused copy

Structured for readability (headers, bullets, etc.)

3. Schema Markup Automation

Product schema with ratings and pricing

FAQ schema for common questions

Organization and breadcrumb schema

Automatic updates when products change

Speed Optimization (Bonus)

While implementing the SEO system, I also tackled their speed issues:

PageSpeed improved from 52 to 89

Load time reduced by 58%

Core Web Vitals all in the green

Metric	Before	After	Change
Organic Traffic	Baseline	+65%	+65%
Monthly SEO Hours	50+	10	-80%
Indexed Pages	142	298	+110%
PageSpeed (Mobile)	52	89	+71%

Efficiency Gains:

40+ hours saved monthly

200+ products optimized in first week

New products auto-optimized on upload

Team can focus on strategy instead of execution

I don't just build and leave. The client received:

Full system documentation

Training session for their team

Templates for custom modifications

30-day support period

AI amplifies, doesn't replace good SEO strategy

Consistency at scale is where AI truly shines

Time savings compound - those 40 hours add up to $50K+/year in salary costs